Starting a Coaching Podcast: A Rights-Cleared, Measurable Launch Guide

A podcast can publish useful explanations, document a point of view, and create a reusable media library. It does not automatically build authority, deep trust, warm leads, or coaching clients. A download is not a person, a listener is not a prospect, familiarity is not informed fit, and a public recording can outlive the accuracy, consent, platform, or business reason that produced it. Treat the show as a publishing operation with rights, privacy, accessibility, safety, distribution, correction, measurement, and economic responsibilities.

Begin with a reversible pilot rather than a weekly promise. Validate one audience problem, produce a bounded season or three-episode test, distribute through channels the practice can control, and decide whether the evidence justifies continuation. A show can be valuable as customer education, partner communication, recruitment, documentation, or research translation even when it produces no directly attributable clients. Define that job before buying equipment or choosing a host.

Write the Decision Memo Before the Trailer

A defensible podcast thesis identifies a specific listener and a decision the show helps them make. Examples include comparing coaching with other support, preparing questions for a discovery call, understanding a service boundary, evaluating an employer-sponsored arrangement, or applying a general decision framework. Broad promises such as inspire ambitious people, transform lives, or establish thought leadership cannot guide an editorial calendar or be measured honestly.

Document the current alternative. The audience may already use articles, videos, audiobooks, workplace resources, professional associations, peer groups, public services, or direct conversations. Audio must add something: a clear explanation, a well-governed interview, an accessible walkthrough, or a source-backed discussion. If a short article or FAQ answers the question faster and more accessibly, publishing a podcast may be needless production cost.

1. 1Audience: whose decision the pilot serves, what evidence establishes the need, and who is expressly outside the intended audience.
2. 2Editorial promise: topic, scope, evidence standard, format, approximate length range, season size, release window, access formats, and correction policy.
3. 3Business job: customer education, qualified inquiry support, partner enablement, brand documentation, research translation, or another named outcome—not authority by assertion.
4. 4Boundaries: coaching versus therapy, medicine, law, finance, employment decisions, crisis care, individualized advice, diagnosis, and guaranteed outcomes.
5. 5Resources: accountable editor, host, producer, rights owner, fact checker, accessibility owner, security owner, response owner, budget, and capacity.
6. 6Decision: pilot threshold, guardrails, review date, and conditions to continue, revise, pause, archive, correct, or stop.

Interview a small set of intended listeners without treating friends, current clients, social followers, or one enthusiastic partner as market proof. Ask what decision they face, what they already use, what is missing, where audio helps or creates barriers, how they discover material, and what would make them stop listening. Separate stated interest from observable commitment such as subscribing to a pilot notice, reviewing a sample outline, or completing a representative episode.

Choose a Format by Risk and Evidence

Solo explanation, reported interview, roundtable, narrated case analysis, listener question, scripted demonstration, and recorded coaching are not interchangeable. Each has different research, editing, consent, confidentiality, accessibility, safety, guest, and rights burdens. There is no universal best length, twelve-episode launch plan, hybrid formula, or cadence. Choose the smallest format that delivers the promised decision support.

• Source-backed solo brief: the host explains one bounded question, cites primary sources in show notes, distinguishes evidence from opinion, and states limits.
• Prepared expert interview: the producer verifies role and claims, agrees on topic boundaries, records cleanly, fact-checks material statements, and preserves editorial control.
• Roundtable: multiple perspectives can expose tradeoffs but require moderation, balanced invitations, conflict disclosures, speaker identification, and accessible turn-taking.
• Composite scenario: clearly labeled fictional or composite facts can teach a decision without exposing a client; avoid implying it is a verified outcome or typical case.
• Listener question: obtain specific publication permission, remove unnecessary identifiers, rewrite safely, and do not diagnose from a submitted story.
• Recorded coaching: a high-risk production that should not be the default demonstration format, even when someone volunteers or signs a release.

A scripted demonstration using trained participants, fictitious details, disclosed roles, predetermined boundaries, and a debrief is usually safer than broadcasting actual coaching. Label it accurately. Do not present acting as a real session, or a selected segment as representative of an engagement. The purpose is to illustrate a communication process, not prove transformation or invite listeners to diagnose themselves.

Do Not Turn Coaching Into Content by Default

Consent to coaching is not consent to recording, editing, transcription, promotion, advertising, AI processing, clips, or permanent distribution. A volunteer may underestimate searchability, redistribution, family or employer recognition, future regret, platform copying, data extraction, or the emotional effect of public response. The coach's authority and the participant's desire for service, visibility, approval, or compensation can undermine voluntariness.

Before considering a real coaching recording, obtain qualified review of recording-consent laws for every participant and location, professional duties, sponsor agreements, privacy, vulnerable populations, minors, health information, employment implications, platform terms, and withdrawal limits. Use separate agreements for service and media. Offer an equally available nonrecorded coaching route. Never reduce a complex analysis to with their permission.

A media release should identify people and entities; content and date; recording methods; audio, video, transcript, stills, chat, and derived clips; editorial control; factual review; permitted edits; territories, channels, audiences, advertising and paid promotion; compensation; ownership and licenses; AI and synthetic uses; retention; security; takedown and correction process; practical limits after distribution; and what happens if publication is cancelled. A release is evidence of an agreement, not proof that publishing is ethical or safe.

Build stop authority into the recording. Pause if there is a crisis disclosure, third-party allegation, confidential employer information, medical or legal detail, financial account data, abuse, self-harm risk, loss of capacity, coercion, unexpected participant, or material deviation from scope. Do not keep recording because the moment is compelling. Resolve human impact first; publication value is secondary.

The ICF Code addresses confidentiality, agreements, multiple roles, technology, records, conflicts, and truthful statements. Apply those duties before, during, and after production. State whether the host is acting as coach, interviewer, educator, sponsor, seller, or a combination. A public disclaimer cannot repair a relationship designed around conflicting roles or unsafe disclosure.

Protect Client Stories, Questions, and Messages

Anonymized does not mean unidentifiable. A role, industry, city, family structure, chronology, quote, diagnosis, unusual challenge, outcome, or combination can reveal a person to themselves or others. Session themes and client questions arose in a confidential relationship. Removing a name does not create a general license to publish them, and changing details can create a false story that the audience interprets as evidence.

Prefer public questions, commissioned research, the host's own bounded experience, or explicitly fictional composites. When a client story is genuinely necessary, obtain separate informed permission, minimize facts, verify every quote and claim, disclose relevant selection and compensation, explain typicality, and let the client decline without effect on service. Do not solicit stories during breakthroughs, gratitude, renewal, financial dependence, conflict, or other pressure-sensitive moments.

Listener submissions need a notice before collection: publication purpose, requested fields, prohibited sensitive or third-party information, who reviews it, systems and subprocessors, recording and editing, retention, access, rights or request route, whether a response is guaranteed, and urgent-help limitations. Do not invite tell me your deepest struggle voice notes as a content pipeline. Collect only what the editorial process can protect.

A production inbox is not confidential coaching or an emergency service. State monitoring hours and response time. In the United States, 988 provides call, text, and chat access to crisis support; local routes differ elsewhere. Do not use an urgent disclosure as an episode, sales trigger, retargeting segment, or proof that the show reaches people who need coaching.

Clear Ownership and Rights Before Recording

Map the chain of title: show name, logo, artwork, script, research notes, host performance, guest contribution, interview questions, music, sound effects, stock audio, video, photographs, clips, transcripts, captions, illustrations, templates, and commissioned production. Record creator, owner, source, agreement, license, allowed media, edit rights, attribution, territory, term, exclusivity, sublicensing, paid promotion, archive, and proof.

The U.S. Copyright Office explains that a musical composition and a sound recording are separate protected works, often with different owners, and that there is no universal minimum amount that may be used without permission when permission is required. A streaming subscription, purchased track, social-media audio library, conference recording, or guest's verbal assurance does not automatically include podcast, advertising, clipping, transcript, or worldwide distribution rights.

Use original commissioned music under a written agreement, properly licensed production music whose exact terms cover every intended use, or no music. Preserve the license and source file. Recheck before paid ads, video versions, new platforms, translated editions, network syndication, or archive migration. Fair use is fact-specific; a short clip, educational purpose, credit, or nonprofit status does not automatically make a use lawful.

Search the proposed show and brand name across podcast directories, search engines, domains, social handles, business registries, and relevant trademark records. Similarity can confuse listeners even when a handle is available. A qualified trademark review may be appropriate before investing in artwork, promotion, guests, and a catalog. Keep proof of logo, font, photograph, and artwork rights, including releases for recognizable people and property where needed.

Guest agreements should address identification, role and credential accuracy, conflicts, topic and prohibited disclosures, recording, edit and fact-check process, title and promotional claims, clips, transcript, accessibility, sponsorship, compensation, ownership or license, guest-supplied material, third-party permissions, embargoes, corrections, cancellation, publication date, takedown process, and reciprocal promotion without requiring a positive endorsement.

Design Accessibility as a Release Requirement

Audio-only publication excludes people who cannot hear it, cannot process it reliably, lack bandwidth or privacy to listen, need translation, use search or scanning, or prefer text. Publish an accurate transcript in accessible HTML when possible, identify speakers, preserve meaningful structure, describe important non-speech audio, explain visual references, and provide captions for every video or audiogram. Automated output is a draft that needs human correction.

W3C media guidance distinguishes captions, transcripts, audio description, and other access needs. A transcript is not simply an unbroken text dump. Use headings, paragraphs, speaker labels, meaningful links, expanded acronyms, source citations, and notes for relevant tone or sound. Do not force a person through an inaccessible player to reach the transcript. Offer downloads only as an addition to a usable page.

Test the show page, player, feed links, forms, and media on keyboard, screen reader, zoom, mobile, low bandwidth, images blocked, and common browsers. Provide sufficient contrast, visible focus, descriptive titles, meaningful link text, persistent labels, clear errors, and a staffed alternative route. The U.S. Department of Justice explains that businesses open to the public can have ADA obligations for web content; applicability varies, so verify duties while treating accessible communication as core production work.

Guests and staff also need access. Ask about captions, interpreters, pacing, question format, breaks, remote setup, name and pronoun handling, pronunciation, sensory environment, and communication preferences without demanding diagnosis. Build access cost and time into the budget and schedule. Do not invite someone and then frame necessary accommodation as an unexpected favor.

Choose Technology by the Complete Data Flow

A podcast host is not merely storage. It creates or serves the RSS feed, audio files, redirects, analytics, public metadata, and sometimes ads, subscriptions, video, websites, email, transcripts, AI features, and distribution connections. Review current terms, acceptable-use rules, ownership language, content licenses, privacy and security, subprocessors, data locations, access roles, multifactor authentication, retention, deletion, incident notice, export, feed redirect, analytics definitions, advertising, AI training, support, suspension, and exit behavior.

Do not claim one host automatically distributes to every major platform. Spotify's current creator documentation says creators must enable their RSS feed and submit it to other listening platforms; it also warns that the feed email can become public, third parties may scrape the feed, and listings may remain after deletion. Use a role-based public contact address rather than exposing a personal or privileged mailbox, and plan for copies outside the host's direct control.

Apple's current RSS requirements include a publicly addressable RSS 2.0 feed, required tags, at least one episode, artwork, unique enclosure data and stable GUIDs, supported delivery behavior, and valid date formatting. Validate the feed before launch and after migration. Do not change GUIDs or enclosure identities casually; duplicate or broken identifiers can fragment catalog and measurement. Keep a versioned feed backup and ownership credentials.

Map recording platform, local recorder, cloud backup, editing workstation, transcription, AI cleanup, remote guest link, scheduling, forms, file transfer, hosting, DNS, website, analytics, advertising, payment, email, social clipping, and archive. Minimize what each system receives. Turn off unnecessary AI, tracking, chat retention, and automatic publication. Use fictitious material for testing, protect exports, apply least privilege and multifactor authentication, and rehearse recovery.

Specify Equipment From the Recording Environment

There is no universal microphone price range or model that makes a show adequate. Start with requirements: solo or multiple speakers, in-person or remote, room noise and reflections, microphone technique, mobility, hearing and communication access, monitoring, computer and connection, redundancy, editing skill, video needs, field recording, guest support, and budget. Borrow or rent for a pilot when possible.

Test representative speech in the actual room. Listen for intelligibility, clipping, distortion, echo, background noise, plosives, sibilance, clothing and desk noise, channel bleed, latency, dropouts, and level differences. A quiet room is not automatically acoustically controlled, soft furnishings do not solve every frequency problem, and expensive equipment cannot repair a poor remote connection or unsafe recording process.

Create redundancy proportional to risk: separate local tracks, a backup recording, isolated power where appropriate, enough storage, verified sample settings, headphones, spare cables, and a fallback contact path. Confirm each file before releasing the guest. Encrypt or otherwise protect unreleased sensitive material, restrict access, set retention, and delete unnecessary raw takes when contractual and operational needs end.

Budget the full system: equipment, room, hosting, editing, transcript correction, captions, artwork, music and rights, accessibility services, research, fact-checking, guest support, legal review, security, storage, web work, promotion, sales follow-up, taxes, payment fees, and the host's opportunity cost. The cheapest microphone can sit inside an expensive weekly obligation; a limited season can be more sustainable than an indefinite schedule.

Run an Editorial and Production Workflow

Each episode needs a brief: listener decision, central question, scope, sources, claims, guest and conflicts, prohibited disclosures, call to action if any, access formats, rights, safety risks, review owners, publication window, correction triggers, and success evidence. The brief prevents the host from using private coaching conversations as a substitute for research or filling time with unsupported generalizations.

1. 1Research: prefer primary and authoritative sources, record access dates, preserve notes, and distinguish fact, interpretation, anecdote, opinion, projection, and unknown.
2. 2Pre-interview: verify guest identity and role, discuss boundaries and conflicts, gather pronunciation and access needs, and never promise unreviewed promotional claims.
3. 3Record: confirm consent and roles on the day, identify the episode, monitor quality, use stop authority, mark claims for review, and avoid collecting unnecessary private material.
4. 4Edit: preserve meaning, remove unsafe disclosures, do not splice an answer into a misleading claim, log material edits, and route uncertain facts or rights for review.
5. 5Access: correct transcript and captions against the final master, add speaker labels and meaningful structure, check links and citations, and verify the accessible alternative.
6. 6Approve: editorial, rights, claims, privacy, sponsor, accessibility, technical, safety, and business owners sign the same version or record a specific exception.
7. 7Publish: validate media, feed, page, metadata, artwork, description, disclosures, transcript, links, analytics, and correction route across representative platforms.
8. 8Monitor: review errors, complaints, access requests, platform notices, rights claims, safety messages, analytics limitations, downstream clips, and changes in underlying facts.

Do not mine the top questions clients ask in their first sessions unless the practice has a legitimate, privacy-respecting method for aggregating themes and the use is consistent with agreements and notices. A recurring question can be useful, but the editorial team should reframe it using public evidence and remove contextual details rather than reproducing a client's words or narrative.

Make Claims and Sponsorships Legible

A host-read recommendation is advertising when it promotes a product or service, even when delivered conversationally. FTC endorsement guidance requires honest, nonmisleading endorsements and clear disclosure of unexpected material connections. Disclose sponsors, affiliate commissions, free products, travel, guest payments, reciprocal promotion, ownership interests, and other material benefits close to the claim in audio and in relevant text. Do not rely on a generic partners page.

Test products before endorsing personal experience and say what was actually tested. Do not let a sponsor approve editorial conclusions, suppress material risks, or script a claim the host cannot substantiate. Separate paid segment, editorial interview, affiliate link, guest appearance, and the coach's own offer. Preserve contracts, claims evidence, ad versions, disclosures, placement, run dates, payment, complaints, and corrections.

Health, earnings, career, relationship, and performance claims require particular care. FTC advertising guidance says objective claims need a reasonable basis before dissemination and testimonials do not replace substantiation. Do not say a guest's method treats a condition, produces promotions, increases income, saves a marriage, or creates typical transformation without appropriate evidence and scope. Refer listeners to qualified services where needed.

Book and research discussion also requires rights and accuracy. Summarize in original language, distinguish the author's claim from evidence, identify edition and date, and link lawful sources. Do not read extensive passages, reproduce paid tools, distribute assessments, or imply endorsement by an author or institution. A citation is attribution, not automatic permission.

Promote the Show Without Manufacturing Proof

Episode titles and descriptions should state the real question and scope, not stuff phrases or promise an outcome. Search and recommendation systems use multiple undisclosed and changing signals; do not claim titles are the primary factor or that reviews control ranking. Apple requires accurate metadata and content compliance, but directory presence, ratings, reviews, chart position, follows, downloads, and search visibility are different events.

Ask for honest feedback only when the request is proportionate and platform-compliant. Do not ask only likely fans, offer value for positive ratings, coordinate reciprocal reviews, use staff or family without disclosure, or pressure coaching clients to post publicly. The FTC's review guidance says incentives cannot be conditioned on positive sentiment and notes that platforms may prohibit incentivized reviews even when disclosed.

Clips, audiograms, video, quote cards, newsletters, and social posts are new publications. Recheck guest rights, context, captions, visual descriptions, music, claims, disclosures, destination, and comment moderation. A sensational fragment can misrepresent a careful conversation. Do not make a guest's participation contingent on promotion or treat their audience as consideration hidden from listeners.

Coordinate email and social promotion with permission and frequency promises. A podcast subscription does not create email consent; a client agreement does not authorize marketing; a guest list is not a prospect list. Use stable public episode URLs, useful show notes, accurate metadata, structured headings, and internal links that help the listener verify the topic rather than forcing a gated download.

Build a Voluntary Conversion Path

Not every episode needs a marketing call to action. The right next step may be read the source, use a public worksheet, compare service types, contact a licensed professional, update preferences, or do nothing. When a coaching offer is relevant, identify seller, service, intended fit, scope, exclusions, price or price route, format, terms, sales purpose, and alternatives. A discovery call should not be described as coaching if it is primarily qualification or sales.

Do not demonstrate coaching by exposing someone or persuading listeners that hearing the host means they already know the coach. Parasocial familiarity is not confidentiality, competence, mutual agreement, or fit. Give prospects a public bio, verifiable credentials, service terms, evaluation questions, complaint route, and time to compare. Avoid urgency, manufactured scarcity, diagnostic quizzes, fear, shame, or claims that a listener's emotional response proves readiness.

A podcast-specific landing page can distinguish traffic associated with the show, but it cannot identify exactly how many listeners took action or prove causation. People can share URLs, use another device, block analytics, search the brand, visit later, or arrive through several channels. State the attribution rule and uncertainty. Do not fingerprint listeners or collect sensitive data merely to improve measurement.

Measure Media Events Without Inventing Listeners

Define metrics from the vendor's current documentation. A request, download, qualified download, start, stream, play, listener, viewer, follower, subscriber, completion, and platform-reported audience are not interchangeable. Caches, retries, automated systems, shared devices, offline playback, privacy controls, identity windows, and different platform rules affect counts. The IAB Tech Lab publishes podcast measurement guidance, but certification or aligned terminology still does not turn a server event into a verified human outcome.

Spotify's current audience documentation distinguishes show-level unique people from daily audience-breakdown activity and explains that definitions and refresh timing vary. Apple and a hosting provider can report different numbers because their coverage and methods differ. Preserve source, definition, platform, date range, time zone, filters, version, export date, and known limitation beside every dashboard. Do not add unlike metrics into a fictional total audience.

Build a cohort table: episode version, publish date, platform, requests or downloads under the declared standard, platform audience, starts, meaningful consumption proxy where available, transcript views, source-link clicks, accessibility requests, corrections, complaints, email opt-ins with valid consent, qualified inquiries, consultations requested and kept, offers, agreements, collected cash, refunds, costs, and retained contribution. Mark unknown rather than filling gaps with assumptions.

A completion percentage does not prove comprehension, agreement, trust, coaching need, or purchase intent. A review may come from a guest, colleague, client, incentive recipient, or unrelated person. A follow may be dormant. Demographic estimates are incomplete and platform-specific; do not conclude that podcast listeners can afford coaching or are likely to invest based on broad survey income. Measure the actual buyer journey with privacy limits.

Use explicit attribution. First known source, self-reported primary source, podcast-assisted, campaign-tagged visit, last non-direct touch, and unknown answer different questions. Predefine an observation window and preserve prior exposure. A listener who heard five episodes, received a referral, searched the coach, read an article, and attended a workshop is not solely podcast revenue. Report attributed and influenced amounts separately.

Calculate retained contribution: collected cash under the stated attribution rule, minus refunds, payment fees, service-variable cost, equipment and depreciation policy, hosting, production, editing, transcription, captions, access services, rights, research, fact-checking, legal and compliance review, web work, promotion, sales labor, guest cost, support, incidents, taxes as appropriate, and allocated labor and overhead under a declared method. Pipeline, list price, ad-equivalent value, downloads, and sponsor promises are not collected profit.

What Life Coach Locator Profile Data Can—and Cannot Add

Life Coach Locator reviewed structured fields for 45 published coach profiles that were accepting clients and had a usable profile slug in an August 27, 2026 UTC database snapshot. The charts below show presence of coach-supplied public fields in that cohort. They can help a listener prepare questions about a host who also offers coaching. They do not show podcast ownership, production skill, publishing history, audience, downloads, engagement, accessibility, rights, referrals, clients, revenue, profit, authority, safety, or outcomes.

A profile field is a coach-supplied claim to verify. Empty does not prove absent, and populated does not prove accurate or current. Do not use these counts as show benchmarks, host rankings, content-market evidence, audience targets, sponsorship evidence, or proof that a podcast generates inquiries. Media and coaching need separate evidence.

The Podcast Operating Packet

1. 1Decision memo: audience, evidence, decision, alternatives, editorial promise, business job, season, resources, threshold, review date, and kill criteria.
2. 2Editorial charter: scope, evidence, claims, corrections, independence, sponsorship, guest selection, vulnerable topics, AI, complaints, and accountable editor.
3. 3Role map: publisher, owner, host, coach, interviewer, producer, editor, guest, participant, sponsor, promoter, vendor, and approval authority.
4. 4Rights ledger: name, logo, artwork, script, music, recording, guest, clips, transcript, captions, photographs, licenses, uses, term, territory, proof, and expiration.
5. 5Participant protocol: separate service and media consent, access, scope, stop events, recording jurisdictions, data, edits, claims, compensation, withdrawal limits, and support.
6. 6Guest packet: identity, role, conflicts, boundaries, releases, supplied material, fact-check, title, clips, accessibility, promotion, correction, cancellation, and takedown.
7. 7Data-flow map: scheduling, forms, recording, backups, editing, transcription, AI, hosting, RSS, analytics, ads, email, social, exports, access, retention, and deletion.
8. 8Accessibility plan: transcript, captions, speaker labels, non-speech audio, visual references, structure, links, player, forms, guest access, testing, requests, and owner.
9. 9Technical plan: room, equipment, settings, isolated tracks, backups, file naming, storage, security, feed, stable identifiers, metadata, validation, monitoring, and migration.
10. 10Claims and sponsor ledger: statement, source, evidence, scope, testimonial, relationship, compensation, disclosure, placement, run dates, reviewer, correction, and expiration.
11. 11Episode brief and approval: listener decision, sources, script, guests, rights, access, safety, CTA, claims, edit, final master, transcript, metadata, links, and signatures.
12. 12Measurement dictionary: vendor event, definition, platform, cohort, filters, identity limits, attribution, observation window, costs, privacy, owner, and unknowns.
13. 13Incident and correction plan: unsafe disclosure, rights claim, misinformation, missing access, wrong file, feed error, impersonation, data breach, crisis message, sponsor conflict, and stop authority.
14. 14Closeout: delivery, audience evidence, access, corrections, complaints, incidents, qualified inquiries, collected cash, full cost, retained contribution, and continue-revise-archive-stop decision.

Release the Pilot Only After the Gates Pass

1. 1Demand: a named audience and decision are supported by evidence stronger than the creator's enthusiasm, and the audio format adds useful value over simpler alternatives.
2. 2Editorial: every material fact, claim, source, limitation, scope statement, sponsor, conflict, and correction route has an accountable owner.
3. 3People: guests and participants understand roles, recording, edits, distribution, clips, compensation, access, withdrawal limits, and stop authority without service pressure.
4. 4Rights: name, artwork, music, scripts, recordings, guest contributions, third-party material, transcripts, clips, and paid promotion have documented permission for intended uses.
5. 5Privacy and safety: client material is excluded or separately authorized and minimized; systems, access, retention, incidents, urgent messages, and outside-scope routes are controlled.
6. 6Access: the final audio, accurate transcript, captions where relevant, page, player, forms, links, guest experience, and alternative route pass representative checks.
7. 7Technology: master, backup, feed, GUIDs, enclosure, metadata, artwork, hosting, RSS exposure, distribution submissions, analytics, domain, credentials, recovery, and migration are tested.
8. 8Economics: pilot cost, continuing burden, service capacity, collected revenue attribution, full contribution, strategic learning, review date, and kill criteria are visible.