Free coaching tool
Coach comparison scorecard
Use this scorecard when you are comparing two or more coaches and need a clear, practical way to decide who actually fits your goal, budget, style, and scope.
How to use this scorecard
1. Shortlist
Pick 2–4 coaches whose profiles appear relevant to your goal.
2. Score after calls
Use the scorecard after discovery calls, not just from profile copy.
3. Choose fit
Choose the coach with the clearest goal fit, process, boundaries, and logistics.
Score each coach from 1 to 5
A coach does not need to be perfect. You are looking for the clearest fit for your current goal and the safest, most realistic working relationship.
| Category | Question | Strong sign | Caution sign | Score |
|---|---|---|---|---|
| Goal fit | Does this coach clearly work with the goal I care about most? | Their profile, examples, and discovery call all point to my exact goal. | They sound general, vague, or mostly talk about motivation without a process. | 1 2 3 4 5 |
| Scope and boundaries | Do they explain what coaching can and cannot help with? | They are clear that coaching is not therapy, emergency care, medical care, legal advice, or financial advice. | They promise healing, diagnose issues, or blur coaching with clinical treatment. | 1 2 3 4 5 |
| Process | Can they explain how sessions work after the first call? | They describe session rhythm, action steps, follow-up, and how progress is reviewed. | They rely only on inspiration, chemistry, or broad promises. | 1 2 3 4 5 |
| Training and experience | Do they list relevant training, credentials, or lived professional experience? | Their background matches the kind of support I need. | Important claims are hard to verify or unrelated to my goal. | 1 2 3 4 5 |
| Communication style | Did I feel heard, challenged, and respected? | They listened well, asked useful questions, and did not pressure me. | They dominated the call, rushed me, or pushed a package too soon. | 1 2 3 4 5 |
| Practical fit | Do the price, format, time zone, and schedule work for me? | The logistics are realistic enough that I can show up consistently. | I am already stretching my schedule, budget, or comfort level. | 1 2 3 4 5 |
Questions to ask on a discovery call
- What kinds of clients or goals do you work with most often?
- What happens after the first session if I continue?
- How do you help clients stay accountable between sessions?
- How do you measure progress without making unrealistic promises?
- What is outside your scope as a coach?
- What would make someone a poor fit for your coaching style?
How to interpret your score
24–30: strong fit. Confirm pricing, schedule, policies, and next steps before buying a package.
18–23: possible fit. Ask follow-up questions before committing.
Under 18: keep looking unless one specific category is easy to resolve.
This scorecard is a decision aid, not a guarantee. Coaching is not emergency care, medical care, therapy, legal advice, or financial advice.
Ready to compare real coaches?
Use the scorecard while browsing profiles or after your first discovery calls.